'Brad is single' ad: Norwegian airline cashes in on Brangelina's split with cheap flights ad

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This was published 7 years ago

'Brad is single' ad: Norwegian airline cashes in on Brangelina's split with cheap flights ad

By Hazel Plush
Cashing in on the Brangelina split.

Cashing in on the Brangelina split.Credit: Twitter/@AlexInAir

Norwegian Airlines is hoping to turn heartbreak into holiday bookings with a new tongue-in-cheek advertising campaign. The adverts surfaced on Friday, just two days after Angelina Jolie announced she had filed for divorce from Brad Pitt – and have caused mirth and raised eyebrows in equal measure.

"Brad is single", says one advert simply, before announcing that a one-way tricket to Los Angeles with the airline costs £169 ($A287).

The campaign has spread like wildfire on social media, with users lauding Norwegian's creative marketing tactics. One referenced Pitt's former marriage to Jennifer Aniston, calling for passengers named Jennifer to be given a 50 per cent discount on LA flights.

Angelina Jolie filed for divorce from Brad Pitt.

Angelina Jolie filed for divorce from Brad Pitt.Credit: Getty

A Norwegian spokesperson said: "We have used a playful advert to simply highlight our flights to Los Angeles and to mirror the conversations that people throughout the UK are having about a high-profile media story. We are pleased that the vast majority of feedback has been positive and people have read the advert with the humour it was intended."

Jolie announced her plans to divorce Pitt last Wednesday, after 12 years together and two years of marriage. A legal representative for the actress confirmed she filed papers to dissolve the marriage, claiming she had done so for the "health of the family".

The couple have have six children: Maddox, Pax, Zahara, Shiloh, and twins Knox and Vivienne.

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It is estimated that they are worth £308 million and are understood to own a number of properties across the world including Chateau Miraval in the south of France, an estate in Hollywood and a home in Santa Barbara worth an estimated $US5 million ($A6.6 million).

'Brangelina' - a timeline

2004 Mr & Mrs Smith

The couple meet on the set of the film Mr & Mrs Smith, in which they have the lead roles. In the same year, Brad Pitt filed for divorce from his first wife Jennifer Aniston.

2006 Jolie's first pregnancy

In early 2006, Jolie confirms that she is pregnant with Pitt's child - acknowledging the relationship publicly for the first time.

September 2006 Jolie-Pitt Foundation

The couple found the Jolie-Pitt Foundation; a charity aimed at supporting international humanitarian causes.

July 2008 Twins bring number of children to six

Jolie announces she is pregnant with twins in May 2008 at the Cannes Film Festival. She gives birth to a boy and a girl in July of that year, bringing the couple's total number of children to six including three adoptions from Cambodia, Ethiopia and Vietnam.

August 23, 2014 Tie the knot

The couple get married at Chateau Miraval, their home in the south of France, over two years since after their engagement.

September 20, 2016 Jolie files for divorce

Jolie's lawyer confirms the actress has filed for divorce. TMZ reports that she has asked for custody of the couple's six children, with visitation rights for Pitt.

The Telegraph, London

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