Burj Al Arab hotel, Dubai lets Google Street View inside

The Burj Al Arab in Dubai opens its doors to Google Street View.

The world's self-proclaimed most luxurious hotel has launched a Google Street View that allows prospective guests to explore the building, including its Royal Suite and helipad.

Dubai's Burj Al Arab, which is set on its own artificial island and gives itself seven stars, is renowned for its opulent luxury – indeed it gives guests gold iPads on arrival – and has today revealed its collaboration with Google that allows internet users to virtually walk the hotel's atrium, restaurants, spa and roof-top bar and lounge.

Jumeirah Inside is a 360-degree, interactive platform that works as Google's Street View service does on roads – users can navigate the view and move from room to room with the click of a mouse.

When moving between floors, each area is introduced with a point of view video showing how a guest might be greeted when at the hotel. When users visit the helipad, 210 metres up, a waiting helicopter is seen, as well as dramatic views across Dubai. Other highlights include taking a dive into the Talise Spa's infinity pool (as a woman) and a stroll of the insanely colourful Royal Suite.

The program also allows users to check availability at the hotel, as well exploring other Jumeirah hotels around the world.

Google described the project as a hotel-industry first and said it "offers a fully immersive digital travel platform", adding "this is not just a tour through a building, it's a journey through a brand".