Passengers dress to the hilt, ships are decked out in bunting and the entertainment is non-stop.
Egypt's archaeological heritage has been carted off to foreign shores for centuries. What remains is extraordinary, but will it last?
The new Coral Adventurer expedition ship will have all outside-facing cabins with French windows or private balconies.
Don't expect onboard facilities superfluous to Coral Discoverer's purpose: to showcase remote and spectacular destinations.
Some harbours stand out for their natural beauty and easy access to cities and sights.
Now you can experience a stunning Australian coastline on a cruise with French finesse.
You can imagine Hansel and Gretel or Little Red Riding Hood trotting along the cobbled streets.
Nothing can prepare you for the reality of Tutankhamun's exquisite golden mask.
Experience the wild, visit the most remote and naturally beautiful lands on Earth, but why not do it in style?
So much of this well-imagined vessel is just right.
I look out the tall windows beside me, frothy waves crashing up against them, feeling like a banana in a blender.
It's a daybreak flight over Egypt's Valley of the Kings.