Port Douglas Resorts announced yesterday it was closing the Bale Resort, effective immediately.
An exclusive Port Douglas resort has closed its doors on the very day "nothing beats Queensland" was unveiled as the new slogan to lure back visitors.
Queensland premier Anna Bligh announced the slogan yesterday morning with tourism authorities hoping it will boost the state's battered tourism industry following a summer of floods and cyclones.
Port Douglas Resorts announced in the afternoon it was closing the Bale Resort in Port Douglas, effective immediately.
In a statement, spokesman Mark Hodge said his team was relocating guests to other properties.
"The decision regarding the future of the property will be made by the property's body corporate," he said.
Earlier on Wednesday, Ms Bligh said the new campaign to attract visitors back to the sunshine state would be one of the biggest Australia has ever seen.
It will be paid for out of a joint federal-state $10 million kitty to revive the industry.
"Over the next few weeks Queensland will be everywhere," Ms Bligh told parliament on Wednesday.
"Nothing beats Queensland is the message that will be promoted to Australia and the world as part of this tourism strategy.
"The campaign will harness the unbeatable Queensland spirit.
"Just as these disasters have not beaten us ... we aim to tell the world that nothing beats Queensland, nothing beats our beaches, nothing beats our rainforest, nothing beats our Great Barrier Reef and nothing beats a Queensland holiday."
The announcement comes as new figures from Tourism Research Australia showed more visitors came to the state in 2010, but spent less.
The December-quarter results in the international visitor survey showed 1.4 million foreign holidaymakers came to the Sunshine State last year, the first annual increase in three years.
Chinese travellers increased by 23 per cent, with China the state's fastest growing international market.
But visits from key European markets declined.
"There's no doubt that the lingering effects of the global financial crisis, coupled with the strength of the Australian dollar, have had an impact on our international market," Tourism Minister Jan Jarratt told parliament.
"This is reflected in the fact that while international travellers spent an extra 725,000 nights in Queensland, their overall spending decreased by three per cent."
Ms Bligh said the campaign would target the domestic and international media to publicise that Queensland is open for business despite a summer of disasters.
A social networking blitz on sites like Facebook and YouTube would be used to drive up tourism numbers, the premier said.
An interstate marketing campaign worth $4.5 million aimed at attracting visitors over the Easter holiday period was also part of the package.
Queenslanders would also be encouraged to holiday at home, Ms Bligh said.
AAP
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