Sydney's historic Finger Wharf in Woolloomooloo, once the cathedral of commerce of a burgeoning nation, is now welcoming guests as the Ovolo Woolloomooloo hotel, with the brand's measured dose of quirk.
The hotel space, five vast floors transformed by the Hassell Group, includes a treed ground-floor space, with the reception, dining and bar pavilions next to the original wooden and steel structures used to load wool onto ships.
The hotel is designed to foster a sense of community – a focus of Hong Kong-based founder Girish Jhunjhnuwala – and guests and the public would be hard-pressed to put their derrieres on every seat and space, such is their number.
It includes "kissing booths", perfect for two, with privacy, shade and USB ports should it be more business talk than romance.
All-day coffee and snacks tick over to happy hour seven days a week.
A stay includes a generous continental breakfast from a long counter of potted Swiss muesli, smoked salmon, grainy breads and decent coffee. Unlimited super-fast Wi-Fi and a well-stocked mini-bar are also available.
Walkways of purple carpet lead to themed rooms of bedheads and art that speak of Australia's recent history. Think budgerigars, surf lifesaving, plaster ducks and height-adjustable rotary clothes lines.
Rooms from $279 a night.
6 Cowper Wharf Roadway, Woolloomooloo.
Jane Reddy was a guest of Ovolo Woolloomooloo.