To first-time visitors, everything in this amazing land is so different and foreign that there really is no other word for it: It's strange.
Travel to Tokyo's metropolitan skyline, Kyoto's shrines and temples, Fuji's iconic cliffs, and the elegant pagodas and toris of the Japanese countryside.
There's more to Japan than big cities and cherry blossoms. Head off the beaten track to explore the regions that still fascinate tourists.
From sumo to sake there are some things that can only be experienced in Japan.
Lying between the islands of Honshu, Shikoku and Kyushu, this is one of the most fascinating parts of the country.
If you're visiting Tokyo and looking forward to eating well, chances are you've been told not to miss Tsukiji, the oldest and biggest fish market in the world.
Kyoto is a historical centre for traditional crafts, but a dwindling band of experts worries about the survival of Japan's exquisite arts.
Sublimely unique, Japan is beautiful, warm and inviting. This archipelago of islands, also known as the "Land of the Rising Sun", is meeting point between traditional and contemporary. With an abundance of cultural wonders from The Golden Pavilion to Nijo Castle; natural wonders from Mount Fuji to snow onsens; and modern pow-wows of high-rises, malls and restaurants.