The world's third busiest travel route has welcomed a new player to the market, with Tiger Airways launching budget flights between Melbourne and Sydney.
From Friday, up to four daily services will run between Sydney and Melbourne, which is expected to add more than 500,000 visitor seats annually between the two cities.
While the Melbourne-to-Sydney flight route is already hugely busy, Tiger Airways managing director Shelley Roberts said it expectED the new flights would open up travel to a new market.
"Our expansion into this route is in response to overwhelming customer feedback in both cities. Now we're bringing real competition to this incredibly popular route," Ms Roberts said.
The flights will start from $39 (one way, including tax and charges).
Tiger commenced operations from Melbourne Airport in November 2007 and currently has four Airbus A320 aircraft serving 11 destinations from Melbourne.
Roads and Ports Minister Tim Pallas welcomed the announcement as a boost for the local economy, tourism and commuters.
"This announcement is a great result for Victorians, with more direct flights meaning more choice, more business and a great boost for our economy," Mr Pallas said.