Qantas is considering increasing services between Sydney and the Gold Coast after a successful return to the route.
The flying Kangaroo pulled out of the coast route a few years ago, citing economic hardship.
But it has now reinstated services, saying it needs to expand to be successful.
Effective this week, Qantas will fly three flights daily but could increase its frequency of flights on the strength of early bookings.
For flight attendant Janelle Stewart, the return of Qantas to the Gold Coast is personal.
She used to fly the coastal route from Sydney for many years before the carrier pulled out
She says the return of Qantas will be great for Gold Coast locals and tourist operators.
However, the current flight schedule doesn't fill the void for everyone.
The first flight of the day isn't until late morning, which means business meeting will need to be pushed back until the afternoon.
Qantas Domestic chief executive Lyell Strambi says this could change with the introduction of additional flights, pending the market's reaction to the return of the airline to the coast.
Fairfax Radio 4BC's Scott Mayman was a guest of Qantas.