Scratchcard bungle costs Ryanair $52,500

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Scratchcard bungle costs Ryanair $52,500

By Oliver Smith
Michael O'Leary, chief executive of Ryanair.

Michael O'Leary, chief executive of Ryanair.Credit: Reuters

Ryanair has launched an inquiry after three passengers on the same flight each won a car worth £11,500 ($A17,500) after playing its in-flight scratchcard game.

The three passengers, who were flying from Milan to Madrid last Monday, won the prize after buying one of the airline's £2 scratchcards, despite an average of one car being won each month.

The airline blamed a printing error by Brandforce, the company which runs the game, but has promised that all three winners will receive their vehicles.

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Ryanair began selling scratchcards in 2008 in an attempt to further increase its additional or "ancillary" revenues. Around a quarter of the airline's annual earnings are generated by ancillary revenues. Its extra charges, including check-in fees, booking fees and luggage charges, have increased by up to 700 per cent since 2006.

Last month, Ryanair was criticised for imposing an additional £2 charge on all bookings to insure itself against flight cancellations, while next month it will allow passengers to reserve individual seats for the first time, at a cost of £8.80 per person per flight, on services from Dublin Airport to Gatwick and Malaga.

The Telegraph, London

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