Those in the know know London's Bloomsbury is as lovely as its name suggests and as long as it's had an association with literature, it's also been an enclave of classy little guesthouses and hotels housed in Georgian rows amid gracious homes set around private garden squares.
The eponymous one of these, the Bloomsbury Hotel, has been relaunched with its multimillion-pound renovation personally overseen by Bernie Gallagher, chairman of The Doyle Collection, in collaboration with sought-after interior designer Martin Brudniski.
Originally designed as a YWCA by esteemed British architect Sir Edwin Lutyens, the hotel now has gorgeous new places to cosy in for a cocktail, headlined by the Coral Room, with a Calacatta marble bar, sumptuous booths and five Murano glass chandeliers sparkling overhead.
The hotel guest lounge has vintage-inspired botanical wallpaper and a roaring fireplace, while reconfigured guestrooms feature wood, velvet, marble and original artworks.
Coinciding with the refurbishment of the hotel, the Bloomsbury borough is itself experiencing a transformation, with access to the area about to increase with the arrival of Crossrail in 2018, and the neighbouring British Museum completing a refurbishment by the end of 2018, with plans to open three new galleries.
Rates at The Bloomsbury start from £295 on a bed and breakfast basis. See doylecollection.com