Tiger fined for customer spam

Slow to act … the airline was warned.
Slow to act … the airline was warned. Photo: Getty Images

TIGER AIRWAYS has been fined $110,000 for continuing to spam customers after they unsubscribed from marketing emails.

An investigation by the Australian Communications and Media Authority has found the airline failed to remove customers despite their repeated requests.

The emails also continued despite several warnings from ACMA.

The authority's deputy chairman, Richard Bean, said the action was a reminder to businesses to pay attention to what their customers wanted.

''This is one of a number of investigations in which the ACMA has found businesses have allowed faulty unsubscribe facilities to continue, in spite of repeated customer complaints,'' Mr Bean said.

They also should test their unsubscribe facilities for email regularly, he said.

''This action is another reminder to businesses that they should pay attention to what their customers are saying.''

Tiger has since committed to making sure its unsubscribe facilities were functional and effective.

''Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business's reputation,'' Mr Bean said.

AAP

Comments