Take a look at some of the top travel photos from around the world this week.
Airlines certainly think so, and they're prepared to spend big to make an impact.
Take a look at some of this week's best entries in our Big Picture reader travel photo competition.
I thought the swab should be taken from a sterile pack in front of me before my bag was checked?
Can we do a day trip from Rome to Herculaneum by public transport?