Wicked Campers fined over misleading ads

Wicked Campers has paid fines of more than $26,000 for misleading advertising about the cost of hiring campervans.

Juicy Love Pty Ltd, trading as Wicked Campers, has paid four infringement notices totalling $26,400 to the Australian Competition and Consumer Commission for advertising infringements.

Between February and August 2011, Wicked Campers made a number of misleading representations on its website and in a national backpacker magazine, the ACCC said.

The commission said the materials failed to specify the single total price payable for the campervans and failed to disclose adequately certain mandatory fees and charges.

"Traders risk action by the ACCC if they advertise part of the price of goods or services without specifying the total single price payable or fail to adequately disclose the existence of mandatory fees or charges," ACCC Chairman Rod Sims said.

The ACCC was particularly concerned that Wicked Campers' advertisements appeared to be targeted at backpackers or budget tourists, who could have difficulty understanding complicated price arrangements in English.

If information about pricing was not clear, consumers could be misled into thinking goods or services are cheaper than they actually are, Mr Sims said.