This was published 6 years ago
Cheeky new South Africa tourism campaign mocking Australia's icons goes viral
By Kylie McLaughlin
South Africa's latest tourism ad takes a playful aim at some of Australia's most beloved tourism icons.
While comparing South Africa's Big Five to ours (Big Pineapple, Big Banana, etc), well-known South African comedian Robby Collins encourages Aussies and South African ex-pats to visit where the "grass is greener, the cricket is better, and the sundowners are the best in the world'" while perched on top of Cape Town's Tabletop Mountain.
He also compares the price of Aussie beer to South Africa's (where it's practically free!)
South Africa: Are you inspired?Credit: iStock
He teases about our, ahem, beloved nation's capital. And if that wasn't enough, he makes a mockery of our BBQs, comparing a sausage on a piece of tomato sauce-sodden white bread to their "braais', where huge pieces of steak are cooked over a fire.
Tourism Australia responded:
In South Africa, making jokes about Australians is as big a cultural phenomenon as rugby; so if you're planning on heading over there for a holiday, consider yourself warned - as forewarned is forearmed.
"We have had an overwhelming response from the South African community in Australia sharing with us their reasons for missing their home country, said Yana Shvarts, the Acting Country Manager for South African Tourism in Australia.
"Our aim with the 'Come Home Bru' campaign was to celebrate all the things that makes South Africa an amazing place to visit. To create nostalgia in expats, reminding them of the uniqueness, raw beauty and culture which makes their country a place worth visiting again, perhaps with a few Aussie mates this time."
See also: A country that does BBQs better than Australia
See also: The amazing destination no-one cares about
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