New York's Roxy hotel calls in the party people

New York City's beyond cool Tribeca Grand hotel has upped its own ante, bringing in a who's who of NYC party people to re-create the landmark as a nightlife hub of dazzling pedigree.

It's now called the Roxy, with liberal doses of glam and pizazz paying homage to stellar NYC namesakes who've gone before it, such as the 1920s movie theatre and legendary '90s dance club.

While the hotel's 201 guest rooms have undergone a complete redesign, it's the new public spaces that are the most spectacular. Former conference and meetings rooms now house boldly decorated pop culture spaces, designed to entice locals and visitors to spend more than a little while within and to keep the hotel ahead of the curve.

The ground floor restaurant offers modern-American, locally sourced and organic food, including New York classics such as lobster and grilled steak. Husband and wife bartending consultants Jeremy Oertel and Natasha David have crafted a cocktail menu "reminiscent of great hotel bars" to reinvigorate Paul's Cocktail Lounge, which has anchored the hotel's nightlife since its inception by NYC social legend Paul Sevigny (a former Wall Streeter-turned-DJ and actor Chloe's brother).

The onsite Django jazz club is the project of Vito Dieterle and Joseph Schwartz, who ran Tribeca's lauded Silver Lining club. And the Roxy Hotel Cinema, "Reviving the spirit of New York's great indie theatres", is purpose-built to exhibit films by local directors and independents that might not get much of a run. (The hotel has long been a part of the Tribeca Film Festival, hosting screenings and the best parties.)

As if it all couldn't get any more hip, here too is a branch of Blackstones, an East Village hair salon, whose clients include Alexander Wang, Helena Christensen and Parker Posey. And then there's Jack's Stir Brew Coffee, an NYC-grown fair-trade roaster and purveyor of organic baked goods.

Rooms from $420. See www.roxyhotelnyc.com.