So far as marketing campaigns go, Matera's Mayor Raffaello De Ruggieri's was an exceedingly bold one.
Italy's best pasta dishes (and where to get them)
It's hard not strut as you stroll along this hotel's undeniably sexy corridors.
Expat Australian conductor Maestro Daniel Smith on the eateries to avoid and when to say no to Parmesan on your pasta.
Feeling peckish? Take the time to pull up a pew somewhere rather than eating on the run in Venice if you want to fit in.
No place does the pre-dinner drink and snack - mixed with a side of people watching - better than Turin.
Venice was an empire, not a city and its legacy is spread far and wide.
Romance, art and gelato are on every corner, so take some tips on where to go from someone in the know.
On every person's bucket list, Italy is a star-studded destination. From the Dolomites in the north, to its volcano dominated south, historic Rome in the centre, the coastal splendour of the Cinque Terra or Tuscany's arts capital of Florence - it could take a lot of time to tick all the sights off in one trip, especially since eating could take a large chunk of time out of your visit.