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SIR Richard Branson has spoken about "laughing his head off" after receiving a now infamous complaint letter regarding the quality of food aboard a Virgin Atlantic flight.
The letter has swept the internet following the author's flight from Mumbai to Heathrow in December in which he details his "culinary journey of hell" complete with photos of the curious looking food.
London's Daily Telegraph has since identified the man as 29-year-old advertising executive Oliver Beale.
Sir Richard told Fairfax Media that he had offered the man the task of suggesting improvements to Virgin's in-flight meals.
"I read it and laughed my head off. I was on holiday so I gave him a ring and we had a good laugh together," he said.
"We have actually won prizes in India (for our food) but it obviously wasn't to an Englishman's taste at all and I said we would make sure we tried to get the presentation more to his taste next time. I offered him the job of coming down the airline and seeing if he could help in terms of presentation."
Sir Richard said the letter had taken on "a life of its own" and now has some speculating whether it was a media stunt by Virgin.
"The man sent an email to his friends saying Richard Branson offered me a job and his friend posted it to another friend and then it has become one of the most read letters of any company ... after a week I noticed the Financial Times thought it was one of our PR people that had actually started the whole thing in the first place," he said.
The full letter
Dear Mr Branson
REF: Mumbai to Heathrow 7th December 2008
I love the Virgin brand, I really do which is why I continue to use it despite a series of unfortunate incidents over the last few years. This latest incident takes the biscuit.
Ironically, by the end of the flight I would have gladly paid over a thousand rupees for a single biscuit following the culinary journey of hell I was subjected to at thehands of your corporation.
Look at this Richard. Just look at it: [see image 1, above].
I imagine the same questions are racing through your brilliant mind as were racing through mine on that fateful day. What is this? Why have I been given it? What have I done to deserve this? And, which one is the starter, which one is the desert?
You don't get to a position like yours Richard with anything less than a generous sprinkling of observational power so I KNOW you will have spotted the tomato next to the two yellow shafts of sponge on the left. Yes, it's next to the sponge shaft without the green paste. That's got to be the clue hasn't it. No sane person would serve a desert with a tomato would they. Well answer me this Richard, what sort of animal would serve a desert with peas in: [see image 2, above].
I know it looks like a baaji but it's in custard Richard, custard. It must be the pudding. Well you'll be fascinated to hear that it wasn't custard. It was a sour gel with a clear oil on top. It's only redeeming feature was that it managed to be so alien to my palette that it took away the taste of the curry emanating from our miscellaneous central cuboid of beige matter. Perhaps the meal on the left might be the desert after all.
Anyway, this is all irrelevant at the moment. I was raised strictly but neatly by my parents and if they knew I had started desert before the main course, a sponge shaft would be the least of my worries. So lets peel back the tin-foil on the main dish and see what's on offer.
I'll try and explain how this felt. Imagine being a twelve year old boy Richard. Now imagine it's Christmas morning and you're sat their with your final present to open. It's a big one, and you know what it is. It's that Goodmans stereo you picked out the catalogue and wrote to Santa about.
Only you open the present and it's not in there. It's your hamster Richard. It's your hamster in the box and it's not breathing. That's how I felt when I peeled back the foil and saw this: [see image 3, above].
Now I know what you're thinking. You're thinking it's more of that Baaji custard. I admit I thought the same too, but no. It's mustard Richard. MUSTARD. More mustard than any man could consume in a month. On the left we have a piece of broccoli and some peppers in a brown glue-like oil and on the right the chef had prepared some mashed potato. The potato masher had obviously broken and so it was decided the next best thing would be to pass the potatoes through the digestive tract of a bird.
Once it was regurgitated it was clearly then blended and mixed with a bit of mustard. Everybody likes a bit of mustard Richard.
By now I was actually starting to feel a little hypoglycaemic. I needed a sugar hit. Luckily there was a small cookie provided. It had caught my eye earlier due to it's baffling presentation: [see image 4, above].
It appears to be in an evidence bag from the scene of a crime. A CRIME AGAINST BLOODY COOKING. Either that or some sort of back-street underground cookie, purchased off a gun-toting maniac high on his own supply of yeast. You certainly wouldn't want to be caught carrying one of these through customs. Imagine biting into a piece of brass Richard. That would be softer on the teeth than the specimen above.
I was exhausted. All I wanted to do was relax but obviously I had to sit with that mess in front of me for half an hour. I swear the sponge shafts moved at one point.
Once cleared, I decided to relax with a bit of your world-famous onboard entertainment. I switched it on: [see image 5, above].
I apologise for the quality of the photo, it's just it was incredibly hard to capture Boris Johnson's face through the flickering white lines running up and down the screen. Perhaps it would be better on another channel: [see image 6, above].
Is that Ray Liotta? A question I found myself asking over and over again throughout the gruelling half-hour I attempted to watch the film like this. After that I switched off. I'd had enough. I was the hungriest I'd been in my adult life and I had a splitting headache from squinting at a crackling screen.
My only option was to simply stare at the seat in front and wait for either food, or sleep. Neither came for an incredibly long time. But when it did it surpassed my wildest expectations: [see image 7, above].
Yes! It's another crime-scene cookie. Only this time you dunk it in the white stuff.
Richard…. What is that white stuff? It looked like it was going to be yoghurt. It finally dawned on me what it was after staring at it. It was a mixture between the Baaji custard and the Mustard sauce. It reminded me of my first week at university. I had overheard that you could make a drink by mixing vodka and refreshers. I lied to my new friends and told them I'd done it loads of times. When I attempted to make the drink in a big bowl it formed a cheese Richard, a cheese. That cheese looked a lot like your baaji-mustard.
So that was that Richard. I didn't eat a bloody thing. My only question is: How can you live like this? I can't imagine what dinner round your house is like, it must be like something out of a nature documentary.
As I said at the start I love your brand, I really do. It's just a shame such a simple thing could bring it crashing to it's knees and begging for sustenance.