"Live Differently - visit the Cooks!

The Cook Islands have devised a new image and a new slogan to woo visitors: "Live Differently".

The brand - to sell the Cook Islands as one of the world's ideal holiday destinations - was unveiled in a ceremony in Sydney by Tourism CEO Chris Wong.

Mr Wong said the new brand would replace "Your Recipe for True Paradise," a slogan now considered dated.

The new slogan was produced by by Chisel Ltd and Radical Alice, two New Zealand-based marketing companies.

"Live Differently" is based on the Polynesian islands' laid-back life and culture being the key to driving and managing the tourism industry.

"Our new brand is all about our culture, our people and our environment and is set to reinforce the Cook Islands position as the authentic and culturally refined South Pacific experience," says the official Drumbeats magazine.

"Our new brand will focus on providing consumer loyalty, refreshing and revitalising our visitors' experiences to the Cook Islands ...

"Fresh, vibrant, genuine, kind and natural, are some of the ways in which our brand entices you to think about us."

Pacific Blue, the islands arm of Virgin Blue, flies to the Cooks capital, Rarotonga, from Brisbane via Auckland.


Air New Zealand flies direct from Auckland.

The Cooks offer a range of accommodation; for details call the Cook Islands Tourism Corporation in Sydney on (02) 9955-0446 or visit http://www.cook-islands.com.

Fiji has a new slogan, too: "Fiji Me".

Under the headline "Fiji Me" Qantas Holidays offers a number of package holidays including spa resorts, adventure tours, cruising, weddings and honeymoons.

Details: call Qantas Holidays 131-415.