This is a place designed for large gatherings of friends and loved ones to make memories.
There's another side to this place that the influencers and the just-passing-through Hollywood stars overlook.
The Byron Baes live in gorgeous houses with swimming pools and interior magazine décor. They hold Robot Mermaid events to save the planet. That's on brand. But it's not a place.
Why everyone is talking about this laidback surf town.
This resort offers supreme and consistent comfort, coffee and service for an uncertain time.
Why is everyone going to Byron Bay if they want beach-bound peace and quiet?
I was admittedly a bit older than a child when I first arrived in Australia, but I bet I was just as wide-eyed.
This NSW north-coast getaway of the well-heeled and gullible also indulges with psychic readings, ear candling, chanting and chakras.
The North Coast of NSW is home to famous Byron Bay, but there's plenty of other highlights in this region of beaches, forests and great food.