Q & A: Dean Lucas

Dean Lucas Founder and chief executive, 666 Pure Tasmanian Vodka


The SLS Hotel in Los Angeles. It is on the border of Beverly Hills and West Hollywood; so close to all the top restaurants, bars and clubs. It is a Philippe Starck design, which makes it a little quirky, but still manages to feel luxurious and comfortable. Although it is probably too large to be considered boutique, I still receive personalised service.


I always fly Virgin Australia to the US. The flight attendants are relaxed and friendly. Their business-class seats convert to a fully flat bed so I can get some real sleep; and I love the walk-up bar. They offer 666 as their only premium vodka, which makes us the only Australian vodka served at 35,000 feet.


Katikies Hotel Santorini. Built on the edge of the Caldera, it has a spectacular view and probably the best horizon pool anywhere. I take my family to Greece every July, and the weather is always perfect. It is a boutique resort with a high staff-to-guest ratio, so the service is extremely attentive. Being located in Oia, it is a much quieter [part of the] Greek island.


I use Tumi luggage because it is lightweight but virtually indestructible. I know I don't need to worry about my bag sliding onto the carousel with a tear in it and my clothes spilling out. I also often pack sample bottles so I need luggage that can protect the glass bottles from breaking. My carry-on is a Louis Vuitton carryall. I've had it for nearly 20 years and it definitely has the well-worn look.


My Bose noise-cancelling headphones. On domestic flights you don't usually get quality headphones, so these are perfect for watching movies or TV shows, which I find so relaxing while flying.