This was published 2 years ago
Qantas TV ad: Ash Barty and Kylie Minogue lead all-star cast in 'I Still Call Australia Home' remake
Qantas has tapped global sensation Kylie Minogue for the ad remake.Credit: Kiku Ohe
Qantas has added major star power to its chorus of singing school kids in the latest iteration of the famous I Still Call Australia Home ad.
Prominent faces including Kylie Minogue, Hugh Jackman, Troye Sivan and Ash Barty spearhead a cast of singers, dancers, athletes and Indigenous leaders in the emotional three-minute clip.
In the clip, Minogue quietly sings the iconic ditty sitting at a studio piano, Sivan croons it into the Los Angeles skyline, and Jackman belts out the tune from a dressing room.
Troye Sivan features among the star-studded cast.Credit: Kiku Ohe
The ad debut comes days after Minogue hinted at the collaboration to Instagram fans, by posting a clip in which she hums the Peter Allen tune.
Athletes including former AFL star Adam Goodes and Olympic swimmer Bronte Campbell also feature in the star-studded ad.
Filmed pre-COVID, the ad showcases iconic locations across Australia including Western Australia's bubblegum pink Hutt Lagoon and Tasmania's majestic Cape Raoul cliffs.
Actor and singer Hugh Jackman gets nostalgic from his dressing room.Credit: Kiku Ohe
Other notable destinations included South Australia's salt lakes, the Whitsundays, Longreach, Brisbane and Uluru.
The advert follows on from the airline's heart-wrenching pro-vaccination ad last year, which drew widespread praise from critics.
It featured the journey of three travellers reuniting with loved ones across the world, with emotional scenes prompting many social media users to shed a tear (or claim to).
Even the iconic Hills Hoist is showcased amongst the scenery.Credit: Toby Burrows
Qantas boss Alan Joyce said bringing back the iconic anthem was a logical follow-up to the emotionally-charged vaccine ad.
"The last major Qantas advert came as the country was rolling up its sleeves to be vaccinated so we could all reconnect, and it really struck a chord. Now that borders are finally open, and staying open, this is the perfect time to relaunch this Peter Allen classic as the national carrier's anthem," said Mr Joyce.
The full version of the ad sets out to highlight the country's natural beauty and unique culture, while also celebrating resilience, according to the airline boss.
The Qantas Choir pictured running next to WA's bubblegum pink Hutt Lagoon.Credit: Toby Burrows
"After a very difficult two years, we're focused on recovery and have a lot of exciting things in the pipeline, including several new international destinations, decisions on new aircraft and recruiting more people," he said.
Qantas' first 'I Still Call Australia Home' ad launched more than 35 years ago, in 1987, and was brought back again in 1994 in a remake timed with the Canada Commonwealth Games.
The Qantas Choir made its debut later that decade, in 1998, kicking off a new tradition that has seen hundreds of Australian school children flown all over the world to film reboots of the ad.
The latest remake will be screened across Australian TV, billboards, print and digital publications from Sunday, March 27.
Qantas has launched a 'Thanks a Million' sale to mark the campaign launch, featuring one million sale fares spanning 70 domestic and international routes, with one-way seats from $99.
Sign up for the Traveller newsletter
The latest travel news, tips and inspiration delivered to your inbox. Sign up now.