Originally known as Back Beach, Rainbow Beach was renamed after the coloured sands located near the town which lies to the south of Fraser Island. It was gazetted as late as 1969 when it was established to service the local sandmining industry. Until that time there was no road to Rainbow Beach, with the only access being via boat from Tin Can Bay.
Sandmining ceased in 1976 and it has since become a rather quiet and idyllic holiday, fishing and retirement getaway which promotes itself not only as the 'Gateway to Fraser Island', but as an 'eco-tourism' destination. This is not the place to be if you are after cosmopolitan-style pleasures but it does cater well to beach-orientated holiday-makers with hotels, motels, caravan parks. Although it has a permanent population of only around 900, about 70,000 visitors blow through town each year.
Sunset Harbour Charter Base is a marine and restaurant complex at Carlo Point, from whence sailing vessels can be docked or hired. This is also a good spot for windsurfing.
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