Sure, food and entertainment are important. But, ultimately, don't you just want a safe landing?
Air New Zealand offers everything you could want in a premium economy cabin, but choose your row carefully.
It's not going to challenge any of the leading Middle East or Asia carriers for luxury and features, but it's perfectly comfortable on this marathon route.
Of the world's top 100 airlines, SriLankan came 95th - but that doesn't show in the passenger experience.
An excellent airline that has risen in just two decades to be at the forefront of aviation.
Qantas adds another non-stop flight to San Francisco for Australian travellers.
Every aspect of the experience is a noticeable upgrade from economy making it a compelling proposition on a flight of this length.
United's Economy Plus offer premium economy with a very reasonable price tag – a definite contender for the perfect economy seat.
I slept better here than on any recent full-fare carrier in Economy.
It's clear why this business cabin has been named the best two years in a row.
Sometimes it's the little things that make all the difference.
Magnificent, though likely a once-in-a-lifetime indulgence for this traveller.