'Sparkling' Whitsunday beach named world's number one

Whitehaven Beach in the Whitsunday Islands has been named the Number One Eco Friendly Beach in the world by global news network CNN.com.

The CNN website says the "sparkling" 4.3km Whitehaven Beach has "won many awards, including Cleanest Beach in Queensland, and national awards for resource recovery and environmental protection.

"The breathtaking beach is located on Whitsunday Island, the largest of a 74-island chain.

"Visitors are limited by the Great Barrier Reef Marine Park Authority and must register with a tour guide for access."

CNN says most of its eco-friendly beaches remain in good condition because access is limited.

Leading Italian travel site Viaggi Republica has replicated the list on their site.

Whitehaven Beach was the only Australian beach to be honoured, said Tourism Whitsundays CEO Peter O'Reilly.

Mr O'Reilly said he was immensely proud of the efforts of Queensland Parks and Wildlife Service, Whitsunday Regional Council, local tour operators and the community to keep Whitehaven so pristine.

"This is a huge honour and one which everyone in the Whitsundays, and Australia, should be proud of," he said.