There's much to enjoy in this cosmopolitan city, but whatever you do, don't be late.
Having a beer in the Giger Bar is a little like drinking in an ossuary.
Ahead of us, the summit of Monte Rosa rises above cloud, with a large glacier scraping down its slopes and into the valley three vertical kilometres below.
Lindt chocolate mousse and grass-fed deer are two of this chef's go-to dishes.
Imagine being at a Swiss health spa mocked up like an African safari lodge and enjoying a soothing "better-ageing" massage.
You'll never encounter lift queues at this Swiss ski resort.
Polite and sensible because you're a grown-up, and that's the Swiss way.
Roger Federer does his country proud by never being a mouthy show-off despite having just about every right to be.
First glance of Alpine country will take your breath away, for Switzerland is the most achingly beautiful country on this planet; with air so clean it's rejuvenating to inhale; even its chocolate tastes healthy. Ride furniculars that cut through mountains to castles made of ice. Hear cowbells chime through lush green valleys dreams are made of. Meander its idyllic towns and sleep in fairy-tale like chalets.