As the adage goes, first impressions last, and the first impression of Perth's newest Art Series hotel – which opens this coming Tuesday – is the 25-storey mural by the hotel's signature artist, Matt Adnate.
The Melbourne-based street artist works with spray paints, and is best known for his supersized murals of Indigenous Australians, including his vast works on the Silo Art Trail in regional Victoria.
The mega-mural on the exterior wall of The Adnate hotel took the artist a month to complete, and is now the biggest in the southern hemisphere, eclipsing Adnate's own 20-storey work of local residents on a public housing tower in the Melbourne inner-city suburb of Collingwood.
The ninth Art Series hotel is on busy Hay Street in the city centre, and brings another 250 rooms to Perth's booming hotel scene.
It's the first time a street artist has been featured in the Art Series hotels: Adnate joins established artists including John Olsen, Charles Blackman, Adam Cullen and Vincent Fantauzzo, who is showcased in the Art Series' most recently opened hotel, The Fantauzzo, beneath Brisbane's Story Bridge.
Other Adnate works at the hotel include a 50-metre Laneway Mural – still a work in progress – an interior staircase mural and 650 giclée prints of 30 of his most recognised works, which are distributed throughout the hotel.
The Adnate will also have its own HYDE Kitchen + Cocktails restaurant and island bar set around an outdoor pool: expect DJs and sun lounges in the format set by the original HYDE Sunset lounge on West Hollywood's Sunset Boulevard.
The hotel offers the Art Series' signature experiences which include art tours, art libraries, its Smart Cars and Lekker bikes, available for adventurous guests.
However, those hoping to spot the street artist at the opening will be disappointed: Adnate is in Paris, on commission for another large-scale mural.
The Adnate's opening special sees rooms from $179 a night, room only, rising to $209 after March 30, 2020. See artserieshotels.com.au