Airlie Beach, Whitsundays: How COVID transformed this former backpacker party town for the better

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Airlie Beach, Whitsundays: How COVID transformed this former backpacker party town for the better

By Craig Platt
Updated
Airlie Beach has transformed over the past few years and is more popular than ever.

Airlie Beach has transformed over the past few years and is more popular than ever.Credit: Whitsundays Tourism

"COVID might be the best thing that ever happened to Airlie Beach," says Marty Mosley, who runs local tuk-tuk tours of the tropical Queensland town that's the gateway to the Whitsundays.

It might seem an outrageous thing to say, and while Mosley might be overstating things a bit, he has his reasons.

"Things were tough during COVID, but since it ended the tourist industry has come back stronger than ever," he says as he cycles around town on an electric tuk-tuk, myself and family in the back seat.

Airlie Beach's Pioneer Bay looks like a painting viewed from Toscana Village Resort.

Airlie Beach's Pioneer Bay looks like a painting viewed from Toscana Village Resort.Credit: Craig Platt

"The type of people who come here has changed too – previously it was known mostly as a backpacker party town. Now we're seeing more and more families coming here."

Indeed, Mosley's own business is running at 120 per cent of its pre-COVID levels, when it was largely based around visiting cruise ship passengers. Those cruise ships aren't even back at the time of my visit, so Mosley's next challenge will be finding more staff to accommodate them once those passengers start arriving again.

It's my first time in Airlie Beach since 2014 and I'm also struck by how busy it is. It's shoulder season, outside school holidays, yet walking down the main street on a Monday evening every restaurant and pub is packed with patrons.

Airlie Beach's nightlife is pumping again at venue's like KC's Bar and Grill.

Airlie Beach's nightlife is pumping again at venue's like KC's Bar and Grill. Credit: Tourism and Events Queensland

I'm not surprised to learn that the region enjoyed record visitation in 2022, with the number of visitors up a whopping 179 per cent on 2019's numbers, before the pandemic hit, to 923,000.

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They've come for the weather, the water, the Whitsunday islands and the mother of all Australian natural attractions, the Great Barrier Reef.

There are still signs of COVID around during my visit – some restaurants remain closed or understaffed, particularly outside the town centre, and some businesses didn't survive long enough to enjoy the new boom times.

Cruise Whitsundays' pontoon at Hardy Reef.

Cruise Whitsundays' pontoon at Hardy Reef.

But for those that lasted through the lockdowns and border closures, there's a much needed positivity here.

I arrive on an early morning flight from Melbourne (postponed after the previous day's flight was cancelled by Jetstar amid the regular chaos of Australian domestic travel in 2022) and check into my accommodation with my partner and two toddlers.

For those who stick to the main drag along the beachfront, Airlie Beach likely feels flat and walkable, but much of the town is set on the steep Mount Whitsunday or its surrounding hills (not particularly pram friendly). But the reward for those staying here are spectacular views over Airlie Bay and out to the Whitsunday islands.

Whitehaven Beach, as you wish to see it.

Whitehaven Beach, as you wish to see it.Credit: Tourism and Events Queensland

Indeed, after checking into Toscana Village Resort – a spacious, bright apartment with two bedrooms and a huge living area with equally large balcony – I find myself channelling Darryl Kerrigan ("How's the serenity?"). In the evening, the bay's still waters as the sun sets make the floating yachts look like they've been painted on.

The next day it's time for the first of three reef experiences during my visit. With my two children too small to head to the outer reef for snorkelling, they instead are content with a glass-bottom boat ride around Shute Harbour and some of the islands closest to the coast, delighting in seeing the fish dart about to collect (environmentally approved) food thrown from the bow.

I do take the opportunity to head to the outer reef the next day. It's a long journey to Hardy Reef with Cruise Whitsundays, stopping off at Hamilton Island on the way to pick up more passengers. Although it has (like much of Australia) been unusually wet and cold for this time of year, today the sun is shining and the wind is light, making conditions just about perfect to visit the reef.

We arrive at Cruise Whitsunday's pontoon before lunch. Some lucky passengers will be spending the night on board, as part of the relatively new Reefsleep experience.

The rest of us, meanwhile, make the most of our four hours here. After a quick look at the vast number of fish swimming around the pontoon via an underwater observation deck, I don my rashy to protect myself from jellyfish stings and swim out. A reasonably strong swimmer, I head away from most of the other visitors to get a bit of space to explore on my own. While there is some evidence of coral bleaching here, the most obvious damage to the reef in this section remains the hangover from Cyclone Debbie, which hit in 2017 with devastating impact across the region.

Sections of the reef here have collapsed, though there are signs the living corals are now growing to repair the gap. Fish of all colours and shapes remain abundant and I try – and mostly fail – to get some decent photos using my underwater camera to show the kids.

After a buffet lunch featuring an abundance of seafood, meats and salads, it's time to return to the mainland. As our ferry sails away from the reef we see the tide has gone out, exposing the top of the reef and creating fast-running channels that give the appearance of horizontal waterfalls.

My final reef experience is two days later and, aside from the reef itself, is probably the best-known icon of the region: Whitehaven Beach.

Often rated the best beach in Australia, its silica-rich, soft, fine sand is world famous. Unfortunately our luck with the weather does not hold out – not only is it cold and rainy, but the seas are extraordinarily rough, making our ferry out to the beach on Whitsunday Island a challenging experience for two small kids and a partner who suffers from motion sickness.

When we arrive, my three-year-old daughter, impervious to the cold, insists we go swimming. I oblige, despite shivering in the rain and wind. In fact it's significantly warmer in the water than out of it.

While Whitehaven doesn't look very white in this gloom, we can at least feel the sand and imagine how gorgeous this strip looks in more typical Whitsundays weather.

And while literal dark clouds might still show up over this region of Australia, the sun is at least shining on its tourism industry and the locals who have managed to keep going after a tough few years.

DETAILS

Tuk'n Around runs tuk-tuk tours around Airlie Beach, ranging from 30 minutes to two hours and starting from $30 per person (adult). See justtuknaround.com.au/

Cruise Whitsundays runs various trips out to the reef as well as the islands including day trips to Whitehaven Beach. See cruisewhitsundays.com

Pioneer Adventures runs glass-bottom boat tours of the reef and islands around Shute Harbour, starting from $79 for adults. See pioneeradventures.com.au/

STAY

Apartments at Toscana Villa Resort start from $325 per night. See toscanaairliebeachaccommodation.com

The writer travelled as a guest of Tourism Whitsundays.

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