Tens of thousands to fly in for World Cup despite high airfares

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Tens of thousands to fly in for World Cup despite high airfares

By Katherine Scott

The FIFA Women’s World Cup is still on track to deliver Australia a major tourism boost from next week ahead of the opening matches on July 20, despite high airfares and living costs globally.

Australia’s opener clash between the Matildas and the Republic of Ireland at Sydney’s Stadium Australia on Thursday will kick off the first of 35 matches played on home soil, spread across Sydney, Melbourne, Brisbane, Adelaide and Perth.

Australian fans without tickets will be able to watch the likes of Kyah Simon at one of the many live sites around the suburbs.

Australian fans without tickets will be able to watch the likes of Kyah Simon at one of the many live sites around the suburbs.Credit: Getty Images

It comes at a critical time for the tourism industry, with international visitor numbers still about 30 per cent below pre-pandemic levels, according to the most recent Australian Bureau of Statistics data, with 512,330 arrivals in May.

The tournament has already sold more than 1.3 million tickets and is expected to break records for the most attended standalone women’s sporting event in history.

The bulk of international football fans will be arriving from the United States, England, Germany, and the Republic of Ireland, according to international ticket sales for the 35 matches in Australia.

For the tournament’s die-hard fans, many of whom are travelling a great distance to attend, sky airfares are just another bump in the road.

Denver couple Michelle Via and Kristen Fennewald put off their wedding plans to be in Australia for the tournament.

Denver couple Michelle Via and Kristen Fennewald put off their wedding plans to be in Australia for the tournament.

US-based couple Michelle Via and Kristen Fennewald even put off their wedding plans to be in Australia to support “The Gals” – the US Women’s National Team (USWNT).

“We would have followed the Women’s World Cup anywhere in the world that was safe for queer women to be,” said Via, who will be travelling to Sydney, Melbourne, Auckland and Brisbane for different matches.

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Early planning enabled the duo to keep costs relatively low, despite the sky-high travel costs.

“We have been saving for this trip and have sacrificed other trips to make this work for us financially,” said Via, who spent up to 50 hours planning and budgeting.

The couple is part of a cohort of about 55,000 foreign visitors forecast to travel to Australia over the two-month competition, according to Football Australia, injecting up to $169 million into the Australian economy through direct spend.

It will be New Jersey-native Sarah Erbe’s first time to Australia, but second Women’s World Cup.

It will be New Jersey-native Sarah Erbe’s first time to Australia, but second Women’s World Cup.

Sarah Erbe from New Jersey, USA will visit six cities and take nine flights over the course of the tournament, in what will be her second Women’s World Cup.

She, too, has devised ways to make the big trip across the Pacific a possibility amid global financial headwinds.

“I set up flight alerts, tracked the pricing trends, and booked on strategic days to get the best airfare deals... I’ve spent a little over $US3000 [$4360] on flights,” said Erbe.

With more than a billion viewers expected to tune into the games from around the world, the overall social and economic benefit of hosting is estimated to be worth $568 million.

While bookings and ticket sales continue to signal healthy demand, there’s good news for Australian fans still keen to get to a match.

No games have sold out yet, say FIFA, who are now urging fans to not be put off by games labelled ‘allocation exhausted’, with new ticket releases on the way.

Flight and hotel costs also remain relatively stable, according to travel platform Kayak.

“Airfares to Melbourne and Sydney around the major soccer matches in July and August have seen minimal to no increase compared to 2022,” said Kayak Australian country director Abhijit Mishra.

Return economy flights to both cities from anywhere in Australia during this period are under $300 on average.

“Hotels during the tournament period have seen minimal increases since last year – certain dates have even decreased,” said Mishra.

A combination of the tournament taking place across a historically quieter travel period, and an influx of new hotels in the last 12 months, has resulted in lots of empty hotel rooms for last-minute attendees.

An influx of new hotels in the past 12 months, such as Ritz-Carlton Melbourne, mean there are plenty of rooms still available for fans.

An influx of new hotels in the past 12 months, such as Ritz-Carlton Melbourne, mean there are plenty of rooms still available for fans.Credit: Elise Hassey

Michael Johnston, chief executive of Accommodation Australia said occupancy in Sydney and Melbourne is still sitting around 60 and 50 per cent respectively.

“The rooms around Sydney Olympic Park will be fully booked, which is great ... but there’s still plenty of availability for those coming from interstate or intrastate,” said Johnston.

Those still looking to travel to matches without spending a fortune should book in the later stages of the competition, according to Wotif managing director Daniel Finch.

“High demand is mostly concentrated throughout the knockout stage of the tournament, so if you’re hoping to keep costs down, you might find a better deal if you opt for a game during the group stages,” said Finch.

Darling Harbour’s Tumbalong Park will host the city’s official FIFA Fan Festival.

Darling Harbour’s Tumbalong Park will host the city’s official FIFA Fan Festival.

Australian host cities will also be rolling out a number of FIFA-sanctioned fan hubs and sponsored live sites to watch the games.

In Sydney, Darling Harbour’s Tumbalong Park will host the city’s official FIFA Fan Festival with a roster of live music, match broadcasts, the country’s first FIFA Museum, and festival food including pioneering Sydney chef Josh Niland’s exclusive tuna cheeseburger.

FIFA’s Tumbalong Park hub is the only spot you can get top chef Josh Niland’s tuna cheeseburger.

FIFA’s Tumbalong Park hub is the only spot you can get top chef Josh Niland’s tuna cheeseburger.

Melbourne will also launch a month-long FIFA Fan Festival at Federation Square, with a program of live entertainment, panel discussions and family-friendly activities.

A number of local councils have already signed up to broadcast some or all of the matches for free, joining hundreds of pubs and other venues who will be streaming the games.

Howard Rees, head of sport at Optus, has seen huge demand from venue operators to stream the games.

“With more and more venues signing up, it’s clear that Aussies’ excitement for the tournament is building,” said Rees.

Federation Square will host Melbourne’s official FIFA Fan Festival.

Federation Square will host Melbourne’s official FIFA Fan Festival.Credit: Diego Fedele/Getty Images

WHERE TO WATCH THE WOMEN’S WORLD CUP

SYDNEY LIVE SITES

FIFA Fan Festival at Tumbalong Park, Darling Harbour, see darlingharbour.com

Parramatta Square, Parramatta, see atparramatta.com

The Concourse, Chatswood, see theconcourse.com.au

North Sydney Oval, see northsydney.nsw.gov.au

Heffron Park, Maroubra, see randwick.nsw.gov.au

Meadowbank Park, Meadowbank, see ryde.nsw.gov.au

MELBOURNE LIVE SITES

FIFA Fan Festival Federation Square, see fedsquare.com

Football Fever Celebration at Wyndham Park on July 22, see wyndham.vic.gov.au

The Imperial, Melbourne, see bourkestreetimperial.com

Crafty Squire, Melbourne, see thecraftysquire.com.au

Transport Bar, Melbourne, see transporthotel.com.au

Limerick Arms, South Melbourne, see limerickarms.com.au

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