Under-the-radar European country aiming to become a 'champion of tourism'

We’re sorry, this feature is currently unavailable. We’re working to restore it. Please try again later.

Advertisement

This was published 2 years ago

Under-the-radar European country aiming to become a 'champion of tourism'

By Llazar Semini
Summer on the Ionian coast of Albania.

Summer on the Ionian coast of Albania.Credit: iStock

Albania's prime minister hopes to win reelection this weekend so he can work on making one of Europe's poorest countries a "champion of tourism".

The negative impact of the coronavirus pandemic on Albania's economy is a key issue in Sunday's parliamentary election, which the European Union has made a condition of starting full negotiations to admit the small Balkan nation as a member. Irregularities have marred previous elections in post-communist Albania.

Incumbent Prime Minister Edi Rama cited a new international airport that opened Sunday, a construction agreement reached Monday for another airport on the country's 322-km-long coastline, and plans to turn its main cargo port of Durres into a destination for only ferries, yachts and other pleasure boats as a promising sign.

Ksamil beach, Albania.

Ksamil beach, Albania.Credit: iStock

"We are on the right path to transform this country into the Western Balkans champion for tourism," Rama said Tuesday in an interview with The Associated Press.

Pre-election polls have shown Rama's left-wing Socialist Party is likely to place first in the election.

Albania attracted more than 6 million tourists in 2019, when tourism accounted for about 9 per cent of gross domestic product. Preliminary 2020 figures from the Tourism Ministry show at least a 40 per cent decline in tourism revenue, attributed to the coronavirus pandemic. An overnight curfew, social distancing rules and other virus-control measures ordered by the government have mostly affected hotels, restaurants and cafes.

As part of the country's mass vaccination programme, the government has given priority for shots to hotel and restaurant workers, as well as the operators of private homes rentals along the coast or in mountain resorts.

After previous complaints about a delay, Rama thanked the European Union's executive arm for donating 145,000 vaccine doses to Albania. Albania launched its vaccination drive with a half-million shots developed in China.

Advertisement

Brussels gave the green light to Albania and North Macedonia late year for the launch of full membership negotiations, but no date has been set for the first meeting.

Joining the EU remains Albania's main goal, Rama said.

"The integration process...is a process of overcoming obstacles. We have no other choice. We have to continue and fight and be there, and we will," he said.

Albania saw a 3.31 per cent drop in GDP in 2020 due to the pandemic and a fatal magnitude 6.4 earthquake in November 2019 that caused significant damage.

The next steps for the country are "leaving behind the pandemic and the earthquake consequences and bringing Albania up," the prime minister said.

"We want to be the champions in tourism. We want to be the champions in energy. And we can (be) in agritourism for sure," Rama said. "We need to go further. And these are the goals."

AP

Sign up for the Traveller Deals newsletter

Get exclusive travel deals delivered straight to your inbox. Sign up now.

Most viewed on Traveller

Loading