Women at the snow: We're not just eye candy

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This was published 9 years ago

Women at the snow: We're not just eye candy

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With female stars performing like Torah Bright, why aren't women given equal prominence in the snow media?

With female stars performing like Torah Bright, why aren't women given equal prominence in the snow media?

I know the editors of the snow sports magazines, I have even written for some of them. They are awesome guys, intelligent, enthusiastic and passionate about their industry. I know they have it in them to help drive a gender change and I challenge them to do so by integrating more women into their content in a thoughtful manner.

Clearly if you want to sell something to a woman then package it up in a vagina.

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Don't get me started on equal prize money in competitions either. That's a whole other issue. Let's just ask the question, why does the Thredbo Top to Bottom race offer $2000 to the Open Male category winner and only $1000 to the Open Female category winner?

I could go on, clearly. But it is simply time for female representation in the Australian snow industry to reflect the consumer statistics.

We need to grow the extremely unbalanced gender ratio from board room to street mag level and then onto the slopes. A collaborative brainstorm may help find the how.

Go on, I dare you.

INSTAGRAM COMPETITION

We are so excited about our #misssnowitall Instagram competition this year and with a trip to Japan up for grabs who wouldn't be? Did your instagram make our gallery this week?

Thanks to the Japan experts at Liquid Snow Tours and Hakuba Hotel Group we have a trip for two to Hakuba in Japan flying direct with Jetstar from Sydney, Brisbane or Melbourne with seven nights at the conveniently located Hakuba Springs Hotel, daily breakfast, five of nine day multi-resort lift passes for the Hakuba Valley, welcome drinks, transfers, in resort assistance and concierge service. Now that's how you do Hakuba in style.

To enter just tag your winter inspired Instagrams with #misssnowitall.

We will choose five finalists each week for our gallery above, and come September, our guest judge will choose our finalists from the gallery and you get to judge the ultimate winner of this fantastic week in Japan. Click here for full terms and conditions.

Follow Miss Snow It All on Facebook, Twitter and Instagram.

Email Miss Snow It All rachael.oakesash@fairfaxmedia.com.au

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