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A parade of blonde women that took place over the weekend through the streets of Riga is set to become an annual event after organisers hailed it as a success.
"Frankly speaking, I didn't expect such a response from media all over the world," said Marika Gederte of the Latvian Blondes Association.
"This is such a great idea to cheer up society during an economic crisis and we expect to turn this project into an international tourism event which will attract people to visit our country," she told the German Press Agency dpa.
Around 1000 blondes took part in the celebration at the weekend.
Bemused onlookers, including many highly appreciative young men, watched awestruck as the fair-haired maidens dressed in pink and white marched in serried ranks through the sunlit city accompanied by a blonde orchestra.
Gederte said she was not worried about the politically incorrect undertones of the event.
"Every activity which gives more light and happiness is great. It just seems blondes have more initative than anybody else and know how to have fun!" she said.
Ahead of the event, blonde individuals and teams registered at a dedicated website which included a campaign to urge UNESCO to make May 31 "International Blondes Day."
As well as the main parade, participants competed in blonde sports tournaments, a fashion show and a group shopping spree using their own blonde-branded credit cards.
The mobilisation of blonde power also raised money for Latvian children's charities.