Lithuania used other photos of other countries in tourism campaign

We’re sorry, this feature is currently unavailable. We’re working to restore it. Please try again later.

Advertisement

This was published 7 years ago

Lithuania used other photos of other countries in tourism campaign

Updated
Vilnius, Lithuania.

Vilnius, Lithuania. Credit: iStock

The head of Lithuania's state tourism agency has resigned after admitting her agency promoted the Baltic country in an international social media campaign by using landscape photos taken in other countries.

Jurgita Kazlauskiene resigned on Friday after local media had blasted the State Tourism Department for its campaign "Real is Beautiful" for using stock images from Nordic and eastern European countries.

Kazlauskiene said she stepped down so "people who work here don't become objects of ongoing attacks".

When the 140,000 euro ($A194,236) campaign was launched in October, it sparked dozens of ironic entries on social media.

Prime Minister Saulius Skvernelis seemed to get in on the joke when he posted a tongue-in-the-cheek Facebook comment on Thursday.

Next to a photo of the European Union's headquarters in Brussels he wrote "we are moving government to this building tomorrow. Real is beautiful".

AP

Sign up for the Traveller Deals newsletter

Get exclusive travel deals delivered straight to your inbox. Sign up now.

Most viewed on Traveller

Loading