The question isn't why should you visit London but how can you afford not to?
Full of character and olde worlde artifacts, and frequented in days of yore by everyone from Queen Elizabeth I to Oscar Wilde.
London is in a near-constant state of excavation and astounding artefacts continue to emerge from the rubble.
Few London neighbourhoods are as walkable, intriguing or inspiring as Bloomsbury.
Virgin Atlantic wants to launch a non-stop route between London and Australia "as soon as possible", Sir Richard Branson has said.
London's canal system might not be the industrial thoroughfare it once was but there are still plenty of things to trouble the first-time boater.
London now boasts the "world's most exclusive form of theatrical escapism."
Drowning in history, yet cutting edge, London's misty vista is a combination of historic, centuries-old buildings that cling to the banks of the Thames, beautiful old parks and iconic innovation. Whiz around the Tube and visit cool markets like Spitalfields, Camden and Borough. Watch people spilling out of charming pubs with pints in summer; shopping will exhaust the most hardy consumer, not to mention its diverse range of arts and culture.