Take a look at some of the top travel photos from around the world this week.
Airlines certainly think so, and they're prepared to spend big to make an impact.
Take a look at some of this week's best entries in our Big Picture reader travel photo competition.
A high-tech "odour-fighting, wrinkle-resistant and moisture absorbing" shirt claims to leave travellers odour-free for days.
From being handed dirty nappies to passengers walking around barefoot, flight attendants reveal what they wish passengers would stop doing.